URESERV Launches at New England Food Show

New, premium online restaurant reservation & table management system developed by a restaurant owner for restaurant owners

March 12, 2012; Boston - URESERV, a premium online restaurant reservation and table management system, today announces its official launch at the New England Food Show. Co-founded by veteran Boston restaurateur Jeffrey Gates and engineer & sales executive Van Garrett, the new system is designed to offer restaurant owners already using an online reservation system with a more cost-effective and robust option than what is currently available on the market as well as provide restaurant owners who were previously priced out of using an online booking system with an option they can finally afford.

Gates decided to tap into his engineering background to develop an online system after becoming increasingly frustrated with the constant cost increases from the online reservation system he had been using at his six restaurants. In addition, that system had blocked restaurants from using the Internet and prevented them from accessing the system remotely ' from places or on mobile devices other than the costly equipment they required restaurants lease from them in order to use their system. The straw that broke the camel's back was the response that Gates received from his sales representative as he tried to work with them to make their product more user-friendly for a restaurateur running on tight margins. 'If you don't like our system, try something else' was his rep's response ' and so he did!

"After spending the last ten months in beta, we are thrilled to officially launch URESERV,' stated Jeff Gates, cofounder, URESERV and partner & owner, The Aquitaine Group, a collection of six Bostonrestaurants. 'With URESERV, we developed an affordable, comprehensive online reservation system and guest management tool that truly works for and will benefit all levels of restaurant owners ' from single operators to large, multi-unit groups."

In less than one year, URESERV is used by 130+ restaurants throughout Boston and greaterMassachusetts, Providence, Philadelphia and Atlanta. For its clients, URESERV is reserving 3,000 seats and growing per day and since its inception has reserved seats for 350,000 guests.

URESERV's key differentiators are:

• Flat monthly fee of $60 with no additional per reservation costs;

• Integrated reservations capability ' reservations can be taken and managed over the phone and through the restaurant's website and Facebook page;

• Cloud-based reservation system that can be used from any Internet active device ' computer, tablet or smart phone ' and DOES NOT require additional leased or purchased equipment;

• Open API environment allowing for future aggregation and marketing partnerships;

• Custom widgets and widget marketing tool allowing restaurants to promote specials & programs via a chalkboard displayed on the reservation page;

• Phone notify feature allows restaurateurs the ability to offer the modern convenience of online bookings while continuing to run their restaurant as they prefer (pen & paper or entry into another system);

• Ability to build, maintain and own guest database & execute seamless email marketing campaigns through a partnership with Constant Contact;

• URESERV two-way wait list system ' an alternative to expensive existing buzzer systems, an integrated two-way system for deployment where guests' smart phones are turned into wait list pagers providing restaurant hosts direct two-way communication through SMS Text regarding wait list status and other updates;

• High-powered table management including guest history, on the fly schedule and inventory changes, walk-in integration, table holding, and much more;

• 24-hour tech support.

"URESERV is a management tool built with the restaurateur in mind,' said Van Garrett, co-founder & CEO, URESERV. 'The goal of the system is to allow restaurant operators to do what they do best ' serve guests & provide stellar hospitality ' with an easy-to-use and accessible control system managing reservations and guest flow."

ABOUT URESERV:

URESERV is a premium online restaurant reservation and table management system. It was developed by a restaurant owner for restaurant owners to provide an affordable and robust solution to fulfill their online reservation and guest management needs.